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What defines a successful project, practice & career?

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What defines a successful project, practice & career? A topic that resonated with a room full of fresh graduates and professionals, who had ventured out on a dreary Tuesday night (07/07/15) to gain some wisdom from our esteemed panel of speakers. Moderated by David Neustein of Other Architects: Kerry Clare (Clare Design), Timothy Moore (Sibling), Cristina Goberna (FAKE Industries Architectural Agonism) & Tim Horton (NSW Architects Registration Board) all tackled the discussion with a sense of certainty and conviction that in itself was inspiring to watch. 

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Separating the discussion into three sections (project/practice/career), Kerry Clare began with a statement, which perhaps could answer all three sections in one. When asked, what factor aides the development of a successful project she proclaimed “aspiring for something extra” in regards to what the brief is asking of you. Kerry reiterates, briefs are often very specific when it comes to the programmatic requires of architecture, a successful project stems from the architects ability to develop a solution that includes what the client requires while adding something extra which consolidates the design, ultimately contributing to the long term success of your built form. Not to undersell her approach to design, it became evident that it wasn’t so easy to reveal what this something extra is in each project, but having this mentality as a driver when constructing a resolved project seems to have proven quite an effective strategy for Kerry over the course of her career.

Approaching the question from a similar angle, speaker Tim Horton, vouched for engagement as a core driver in the development of a successful architectural project, practice & career;

“if you’re not engaged, you’ll be tipped off the production line”.

Upon returning to the question of what contributes to a successful career Horton quoted Steve Johnson, implying “chance favours the connected mind”. Horton goes onto emphasize that having too much of a prescribed plan can sometimes hinder the sporadic opportunities that naturally present themselves throughout the course of a project, practice and career.  He emphasized that one shouldn’t plan for success, that success is a byproduct of engagement and dedication to your craft and that success is never guaranteed, thus should not be a major driver for aspiring architects.

Cristina Goberna, approached the question in a similar vein, reiterating that success is subjective and rather than focusing on how you can achieve it, focus on how you can use architecture as a mechanism for social activism and discussion. Therefore, architecture that incites discussion, change and an evolution of thought & process is seen as a more accurate measure of success in ones project, career or practice. Cristina goes onto to encourage the audience to develop projects that incite discussion, take risks and reject preconceptions of design, as that is the most visceral way aspiring architects can define a career for themselves that is fulfilling and ‘successful’.

Timothy Moore, often ended each segment of discussion by articulately drawing together the arguments that preceded him while offering his own unique approach on what embodies success in architecture. Moore reiterated that there are many misconceptions when it comes to what constitutes success; implying that architecture that aspires to advocate change, whether in the social realm or in design, is a good approach when aspiring for a successful career.  Moore further iterated a point that was collectively shared by the panel, albeit argued from different perspectives; that a successful career in architecture stems from the ongoing desire to not become complacent with how one designs. To create paradigms within the office, architecture and public realm, which constantly strive to question political and social barriers in an intelligent and conscious manner. Ultimately highlighting that success within architecture cannot be measured, but rather, it is defined by the aspiration for collective growth and knowledge.

Ultimately, the most valuable thing to be taken from the talk was that success is subjective. Defining success in ones future career depends on array of different factors that rely on personal experience, engagement and hard work. All of these architects may have had differing opinions on what specifically contributes to a successful project, practice or career; but the one thing they all shared is a passion for architecture.  This being the prime point I took away from the evening; true success lies in ones desire to be better, to contribute selflessly and to aim to present the best possible version of yourself to the world. Whether that is via architecture, your firm or inevitably, the history of your career, success is defined not by the desire for acclaim but rather the desire to create an answer to a question that is a succinct, intelligent and as well executed as you can possibly achieve. Sure, you can do all of this and not attain the kind of success our panel has achieved, and is on the path to achieving in the future, but that shouldn’t be the driver for what young architects should aspire to. Accolades wear off, but good architecture lasts.

 Written by: Ben Cohen of Studio GL (New South Wales Event Correspondent for AWS) 

Ben is a Sydney based Graduate Architect, who graduated from Sydney University with a Masters in Architecture. He recently begun work at Studio GL where he has been developing his interest in urban design; his role has involved developing graphic information, design and research for civic master planning and development of design principles for a range of projects relating to master planning and urban design.

Recent News

After a demanding year for many across our communities, AWS is proud to share that we have made a festive season donation to OzHarvest, Australia’s leading food rescue organisation, which will provide thousands of meals to Australians in need.

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A growing need in our communities

Food insecurity in Australia is rising at an alarming rate. Last year, an estimated 3.5 million households struggled to put food on the table, with the cost of living now the number one driver of hardship. The charities OzHarvest supports say they could distribute double the amount of food to meet demand. Every day, new people are turning up for help, often feeling ashamed or embarrassed to ask.

James from St Albans Community Youth Club in Victoria, which receives OzHarvest food weekly, put it simply: “For the first time in 10 years, we’re struggling to feed everyone.”

Why the festive season matters

The festive period can be especially difficult for families who do not know where their next meal is coming from. Demand typically spikes at this time of year, even as household budgets are stretched further. OzHarvest is working hard to ensure nourishing food reaches those who need it most, not just during the holidays but all year round.

About OzHarvest

OzHarvest was founded in 2004 by Ronni Kahn AO, after she noticed how much quality food was going to waste through her events business. What began as a simple, practical solution rescuing surplus food and delivering it to charities quickly grew from one van in Sydney into a nationwide movement. As OzHarvest expanded, Ronni and a team of pro bono lawyers successfully lobbied state governments to change legislation so food donors could give surplus food to charities without fear of liability. NSW led the way with the Civil Liabilities Amendment Act in 2005, and other states followed.

Today, OzHarvest rescues food at scale with a clear purpose to Nourish Our Country. Their mission is to stop food waste, feed people in need, and protect our planet by championing the value of food and driving change at every level of society. Their work strongly aligns with five United Nations Sustainable Development Goals.

How you can help (if you would like to)

OzHarvest welcomes every contribution. The impact is immediate and tangible.

  • $1 = 2 meals
  • Your donation helps keep OzHarvest’s wheels turning
  • It supports food relief for over 1,500 charities helping vulnerable Aussies every day

For more information or to make a donation visit: https://www.ozharvest.org/

Image credit: OzHarvest

 

 

Architectural Window Systems (AWS) is proud to sponsor the Murcutt Building Tours, a centrepiece of the inaugural Glenn Murcutt Architecture Foundation Symposium, to be held in Sydney from 11 – 13 September 2025.

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The Symposium, presented by the Murcutt Foundation, celebrates more than five decades of architectural practice by Glenn Murcutt AO, Australia’s most celebrated living architect. The program offers three days of tours, talks and events for architects, students and design professionals, culminating in a rare opportunity to engage directly with some of Murcutt’s most acclaimed works.

As part of its ongoing support for architectural excellence and sustainable, place-based design, AWS is sponsoring the Murcutt Building Tours on Thursday, 11 September, providing a rare, guided experience led by Murcutt himself through two iconic residential projects:

  • Nicholas House
  • Simpson Lee House

“I am so pleased that so many have taken the chance to see these two projects that were designed in such close collaboration with the clients at the time, and which have been so well loved and cared for over the many decades since. It is such a joy to share this work,” Glenn Murcutt AO.

“Glenn Murcutt’s works embody a profound sensitivity to landscape, climate and material — and they are best understood by being experienced firsthand,” said Angela Bevitt-Parr, National Marketing Manager at AWS. “AWS is proud to support this extraordinary opportunity for architects to deepen their understanding of Murcutt’s work and philosophy through direct engagement with these exceptional places.”

Beyond the tours, the Symposium will feature keynote addresses from Glenn Murcutt AO and Francis Kéré (fellow Pritzker Prize Laureate), the inaugural awarding of the Murcutt Pin, and a full day of talks exploring the themes that have informed Murcutt’s unique model of practice.

“Francis Kéré is one of the great humans, and a gifted architect who really shows architecture can make a difference in people’s lives. I have a huge amount of respect and time and a wonderful friendship with this man because of his integrity. I am so pleased that Sydney will get to meet him this year,” Glenn Murcutt AO.

For full event details and to register, visit: https://events.humanitix.com/murcutt-symposium

About the Glenn Murcutt Architecture Foundation: The Glenn Murcutt Architecture Foundation promotes the work and legacy of Glenn Murcutt AO through education, advocacy and public programs that advance environmentally responsible architecture and foster dialogue around design excellence and connection to place. For more information visit https://www.murcuttfoundation.org/

Image credit:

Simpson Lee house: Anthony Browell.

 

In late 1994, two dedicated fenestration professionals, Gavan Pead and David McCleary, took a pivotal tour of Architectural Profiles Ltd (APL) in Cambridge, New Zealand. Inspired by APL’s customer-focused business model, they envisioned bringing a similar approach to challenge the Australian market’s basic, outdated aluminium windows and doors that dominated at that time.

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This vision led to the founding of Architectural Window Systems (AWS) in January 1995, with Pead as the first General Manager and McCleary as Head of Design. AWS launched with the release of the 502 sliding window and 541 sliding door – affordable, single-glazed products that immediately stirred the market. “In those days, profiles were hand-drawn, and every detail required precise verification,” McCleary recalls. Their commitment to quality was matched by strong supplier support, relationships that remain solid today.

To bring this customer-centric model to life, AWS built a robust network of independent fabricators across Australia, now exceeding 200, with unparalleled reach and service capabilities. Steve Butcher of Great Lakes Glass, an early adopter, recalls that “their passion was infectious, and if they were starting something new, I wanted to be part of it.”

AWS quickly became a trusted name in high-performance aluminium windows, with products designed to meet the needs of architects, designers, builders, and homeowners. With the launch of ThermalHEART™ in 2007, followed by ThermalHEART™ commercial in 2012, AWS introduced its first thermally broken products, raising the bar for energy efficiency. In 2003, David’s son, Mark McCleary, joined AWS, continuing the family’s involvement in the company. In 2021, Mark took over the leadership of research and design, guiding the development of innovative window and door solutions. That same year, AWS introduced ComfortEDGE™, a significant step forward in thermal efficiency. With additional ComfortEDGE™ products set for release in 2025, AWS continues to strengthen its commitment to energy-efficient solutions for the Australian market.

Reflecting on the success of the last 30 years, AWS General Manager Greg Taylor notes that “it’s our model that differentiates us. A supplier that is not only an extrusion supplier, but a reliable, supportive, engaged business partner that understands the need for continuous improvement”.

In 2025, AWS will continue to focus on improvement, introducing a class-leading digital environment for specifiers, fabricators, and staff, along with an automated workflow connectivity solution exclusively for AWS fabricators.

For more information, contact marketing@awsaustralia.com.au